Fashion collection: Erdem Spring/Summer 2011:
"He takes all his strongest components - dresses, lace and florals - and works them together so beautifully," says Kate Phelan.
Erdem Moralioglu's Spring 2011 RTW Collection held in the tranquil surroundings of one of central London’s garden squares started off with all white lace emsembles and followed with gorgeous springtime floral prints. Everything from the outdoor setting (white stage surrounded with water) to the awesome crossover heels felt perfectly beautiful.
“The shapes were all about ballet,” said the designer who had spent the summer looking through the Ballets Russes’ amazing costume archive exhibition that was launched at London’s Victoria & Albert museum in summer. This inspiration translated into shift dresses in floral prints, stunning long chiffon gowns and lovely tutu-style lace separates that dominated the runway.
Favoured by the likes of celebrities and models such as Keira Knightely, Claudia Schiffer and Chloe Sevigny, Erdem's feminine pieces always strike the right chord amongst ladies who adore romantic styles and his Spring 2011 collection sure did not disappoint.
5 Erdem Looks to Love:
The dainty lace separates that make us just want to go on a romantic date, dont they?
Erdem’s signature floral prints were out in force too, just like delicate mountain flowers bloomed in gorgeous shades of yellow, green and red on the prim white shift dresses.
This collection was not all sweetness and innocence; Erdem lovingly designed some sophisticated numbers too.
Everything in this collection spells spring - floral prints, lace ensembles, free flowing chiffon sun dresses, maxi dresses and skirt separates, they truly exemplify the charm and elegance of romantic spring days and nights.
It's no wonder this young designer, whose dresses were donned by both British and American first ladies, is up for Designer of the Year at British Fashion Awards 2010.